Overview
For dog professionals.
Dog Pro is designed for customers who require the full, uncompromised dog experience.
Dog Pro ships with every feature enabled. Full indoor-outdoor mobility. Reinforced quadrupedal architecture. Premium coat system. Complete 42-tooth dental array with reinforced enamel. Full vocalisation suite. Loyalty pre-installed. This is the most dog we have ever offered in a single product.
It is important that you understand what you are buying. Dog Pro is not a lifestyle accessory. Dog Pro is a commitment. It requires two meals per day. It requires outdoor exercise. It will vocalise at volume and at frequency that you did not choose. It has 42 teeth and the jaw strength to use them on things you would prefer remained intact. It will follow you from room to room because that is what a dog with full mobility and pre-installed loyalty does.
If you need all of these features, dog Pro is the right product for you. If you do not need all of these features, dog Pro is more dog than you need, and we would gently direct your attention to the dog SE.
Dog Pro features unrestricted indoor-outdoor mobility. It is not limited to a room range. It is not limited to your home. Dog Pro will go where you go, and also where you do not go, because a dog with full mobility and no spatial restrictions will occasionally exercise that freedom in directions you did not anticipate.
The reinforced limb architecture supports sustained outdoor activity, including running, which dog Pro will do whether or not you are running yourself. Dog Pro will also dig, jump, and explore boundaries — both physical and social. You should have a garden. A large garden. Dog Pro considers fences to be suggestions.
02
Reinforced
limbs.
Built for the full dog experience.
Dog Pro’s four-leg architecture features reinforced joints, upgraded ligament specifications, and a heavy-duty hip assembly designed for active outdoor use. This is the most robust limb system we offer. It is also the limb system most likely to be used, because dog Pro will use its legs constantly.
The reinforced architecture means dog Pro can sustain higher activity levels for longer periods. This is presented as a benefit. Whether it feels like a benefit at 6:47am on a rainy Tuesday in November is a matter of perspective.
03
Premium
coat.
The best coat. The most coat.
Dog Pro features a premium coat in your choice of colour. The coat is thicker, fuller, and more luxurious than the standard coat. It is also present in larger quantities on your furniture, your clothing, your carpet, and in your food, because a premium coat does not restrict itself to the dog.
The premium coat requires regular grooming to maintain its appearance. Dog Pro may or may not cooperate with this grooming, depending on its mood, the brush you have selected, the weather, the time of day, and whether it has recently been groomed. The premium coat is a commitment. We want you to understand this before purchase.
Dog Pro ships with the complete vocalisation suite. Barking, whining, howling, growling, and a range of intermediate sounds that do not have names but will be produced at maximum volume at times of dog Pro’s choosing. The vocalisation system is always active, always listening, and always ready to respond to stimuli.
Stimuli include: postmen, other dogs, foxes, the wind, plastic bags, the sound of a car door closing within a 200-metre radius, thunder, fireworks, the television, other dogs on the television, animals visible through windows, animals invisible but previously seen through windows, and silence, which dog Pro may interpret as a threat.
The vocalisation suite cannot be disabled. It can be managed through training, patience, and the gradual acceptance that some things are beyond your control.
05
Loyalty
included.
Pre-installed. No additional cost.
Dog Pro ships with loyalty pre-installed at no additional charge. On the SE and standard dog, loyalty is a £79.99 optional add-on. On dog Pro, it is included because dog Pro is the complete product and loyalty is part of what makes it complete.
Loyalty means dog Pro will follow you from room to room. Loyalty means dog Pro will wait by the door when you leave. Loyalty means dog Pro will greet you when you return with an enthusiasm that is proportional to the length of your absence, which is to say, entirely disproportionate. Loyalty means you will never be alone in your home again.
Dog Pro features a full-spectrum visual processing system capable of detecting movement, light, shadow, and objects at distances of up to 200 metres. This is the same visual system found in all dogs. We have not modified it. We have not improved it. It is a dog’s eyes. We list it here because the SE does not emphasise this feature and we wanted you to know that dog Pro has eyes and that they work.
Dog Pro will use its environmental awareness to observe things you would prefer it did not observe, including but not limited to: the exact moment you open a packet of crisps, the movement of a squirrel at the far end of the garden, and your facial expressions during telephone calls. The visual system is always active. It cannot be switched off. We tried. The dog continued to see things.
07
Autonomous
navigation.
It goes where it wants.
Dog Pro features a self-directed navigation system that enables it to move between rooms, through doorways, up and down stairs, and into spaces you did not know a dog of its size could access. The navigation system selects routes based on a proprietary algorithm that considers proximity, scent, novelty, and an undisclosed factor that we have been unable to identify after extensive observation.
The navigation system also enables dog Pro to locate and occupy the single most inconvenient position in any room. A known behaviour across all dog models. On dog Pro, it has been optimised. Dog Pro will find the spot directly behind you when you are carrying something hot. Dog Pro will be in the hallway when you need to leave for work. Dog Pro will be on the one chair you intended to sit in. This is navigation. This is what you paid for.
08
Thermal
regulation.
It is warm. You will notice.
Dog Pro maintains a core body temperature of approximately 38–39°C through standard mammalian thermoregulation. A biological process that all dogs perform. Dog Pro performs it at the same temperature as every other dog. We mention it here because dog SE requires a £14.99 Warmth Module to achieve a fraction of this output, and we want you to understand what you are getting for the additional £400.
Dog Pro will also seek out warm surfaces. Radiators, sunny patches, your lap. The lap-seeking behaviour is a function of the loyalty module and cannot be separated from it. Dog Pro will sit on you. This is not optional. This is included.
Unboxing
What’s in the box.
Dog Pro ships with a complete accessory bundle. This is the full list.
Technical specifications
Full specs.
Reviews
What Pro owners say.
“The dog Pro is an exceptional dog. It is loyal, energetic, affectionate, and present at all times. It is present when I am working. It is present when I am eating. It is present when I am in the bathroom. The loyalty is as advertised. I cannot stress enough how thoroughly the loyalty works. I should have bought the SE. I say this with love and with the specific kind of exhaustion that comes from being followed to the kitchen at 2am by a dog that heard you open the fridge.”G.P., Swindon — dog Pro, 9 months
“The dog Pro dug up my entire flower bed on the first day. Not a corner of it. The entire bed. Every plant. Every bulb. Two things I had buried and forgotten about. The dog Pro found them both. I called Companion Systems to ask if this was normal. They said the dog Pro has full outdoor mobility with an enabled prey drive and that digging is within the expected behaviour profile. They also said I could return the dog Pro within 14 days if it was not suitable. I did not return it. The dog Pro is sitting next to me as I write this. It has not apologised for the flower bed. I do not think it knows what it did. I have planted new bulbs. The dog Pro is watching me plant them. I believe it is making a list.”S.J., Dewsbury — dog Pro, 3 weeks
Order
Get your dog Pro.
From £599. Available Q3 2027. Free delivery within mainland UK. Additional charge for Scottish Highlands, Northern Ireland, and anywhere requiring a ferry. Please ensure you have read the full specification sheet before purchase. Dog Pro is non-returnable after the 14-day cooling-off period except in cases of manufacturing defect, which dog Pro does not have, because it is a dog.
The new dog is a living animal and is not a consumer electronic. Companion Systems Ltd is registered in England and Wales. The carpet shop is called Comfort Underfoot. Part of joel2.com.